In the spirit of Trademark 2.0
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In the day that I finished reading (but not put down) Trademark 2.0 I have completed my second book review on Amazon.co.uk (on Trademark 2.0), achieved 'top billing' at Data Migration Pro (surnames can be useful) and found out through Google Analytics that this blog is performing 300% to 400% better than the benchmark...
Not a bad start in the land of 2.0
My Amazon book review:
Those who have already read books from Eddie Obeng, Thomas Friedman, and James Martin will be familiar with the concepts and possibilities of the NewWorld and will recognise many of it's rapidly growing realities.
With their `NewWorld of 2.0' `light switched on', they will be hungry to learn, and receptive to the `what' and `how' ideas that Trademark 2.0 has to offer. They will just get the `why', and get on with the process of learning.
Please don't be misled by the title. The `2.0' is not something that only applies to techies. Whilst anyone who works in technology should have heard of '2.0' and will be more familiar with the subjects and capabilities talked about, such as blogs and wiki's, collaboration and knowledge management, it would be wrong, very wrong, to see this book as a book solely for techies. It's highly relevant to everyone.
This book should trigger deep and profound thought. If it doesn't, there is probably a book called `In blissful ignorance' or perhaps `doomed' that needs to be written for you. For everyone else, Trademark 2.0 will have been time and money well spent.
Comments
A great book and excellent recommendation Andy.
Since creating DataMigrationPro.com I've had numerous opportunities to talk with people who are slowly casting off their corporate shackles and thinking - is there another way?
I think trademark 2.0 is an excellent guide book for this race of NewWorld'ers who have the expertise but lack the ability to channel that knowledge and experience using new media and all the toys that web2.0 can provide.
I would also recommend the "4-Hour Working Week", there are some nuggets in there about combatting the danger areas of developing your brand on the web - information overload and dilution of effort.
Focus is key in the new world. When anything is possible all too often nothing gets completed.
I really like one of the key tenets of 4-hour working week that has a similar thread with Trademark 2.0 - if you can't explain the value of your "product" in a simple sentence, and with passion - you're not ready to take the next step.
Posted by: Dylan Jones | July 11, 2008 08:53 PM