Can we really trust the experts?

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I came across this post 'Business intelligence software product purchasing criteria'. The contributors are all very senior guys that should 'know their onions'.

Bullet one gets off to a really great start, suggesting you should first check to make sure you cannot get by with the tools you already have – All good stuff

It rapidly goes down hill from there on in. For me it fails to mention the most critical bit GIGO!

Organisation that don't have accurate, complete, timely, trusted, relevant, understood data, don't manage data as an asset, they don't have a culture of information, and therefore do not engineer Data Quality controls and monitors into every step of their data processing chain.

Organisations that don't do these things are advised not to be ambitions about their ROI case for BI investment - Perhaps it does not matter - if you don't do the above, you probably don't do business cases... You certainly won't do 'BI' - but you will have shiny tin and new tools

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